8 lessons we learned from Creativity, Inc. by Ed Catmull


1. “Quality is the best business plan.”


2. “Easy isn’t the goal. Quality is the goal.” 


3. “The most creative people are willing to work in the shadow of uncertainty.” 


4. “Mistakes aren’t a necessary evil. They aren’t evil at all. They are an inevitable consequence of doing something new.”


5. “The attempt to avoid failure makes failure more likely.”


6. “We should trust in people, not processes. The process has no agenda and doesn’t have taste. It’s just a tool – a framework.”  


7. “A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Lack of candor, if unchecked, ultimately leads to dysfunctional environments.”


8. "Don’t wait for things to be perfect before you share them with others. Show early and show often. It’ll be pretty when we get there, but it won’t be pretty along the way."