In order to shift the broken meat and dairy system, Greenpeace has one ambitious goal: the reduction of meat and dairy production and consumption by at least 50% by 2050. If left unchecked agriculture is projected to produce 52% of global greenhouse gas emissions in the coming decades, 70% of which will come from meat and dairy.

Meet Team Plant! Cute, fun and brave, Team Plant are 3 kids on a mission to fix the global meat crisis and fast. The launch film shows the kids investigate, intervene and challenge the root causes of the problem as well as kick-start a global movement that’ll make a difference.

We came up with the concept for this film as a way to introduce a sense of playful lightness to a complex and serious issue. Working with the cast was a super fun process and we hope their infectious energy will spill out to the audience and inspire people to get involved!



So far the video has generated:

2.5 million + views

16,000 + likes, loves and reactions

8000 + shares