Greenpeace India Campaign Film
Greenpeace India wanted a hard-hitting film for their 'Toxicity' campaign against air pollution in Delhi. Wanting to both raise awareness that current levels of air pollution in Delhi were alarmingly high whilst affirming their position as an Indian charity ran for Indians, by Indians, the piece needed to also be seen as pro-Indian.
Coming up with the film's central concept of 'what takes your breath away?' and filming for 10 days in Delhi we created a film that both affirmed the life and energy of Delhi whilst highlighting air pollution as an alarmingly serious public health risk.